Government can be messy, it can be full of challenges and those challenges only grow larger as our world changes with social media and the twenty-four hour news cycle. Tom Phillips, Director of the Citrus Connection, is no stranger to the minefield of public policy. His pursuits of "big, hairy, audacious goals" has taught him many lessons about how best to communicate with the public he serves. Tom shares with us some of those lessons, some of his proven methods, a  smattering of interesting acronyms and more than a few laughs in the process.  Special thanks to the manager of the Ramada Inn for making this conversation possible.   (listen to find out why)