What does it really take to get signed to a respected electronic label? Hint: it has nothing to do with your follower count. Olivia Mancuso sits down with DJ Tennis, founder of Life and Death, who didn't earn his first real DJ recognition until he was 40.

He traces his path from Italy's punk and DIY scene into Italo disco, house, and techno, and explains why wedding DJ work is underrated training. He also shares the rejected record that went Beatport number one for a year, and what he actually signs artists for: character, hard work, and vision.

For any producer chasing a sustainable career, it's proof the slow burn wins.

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👉 Video Editor/Audio Engineer: James Fixx