It starts with an idea; the bigger the better & preferably one that society benefits, then gather a team of diverse skill sets to turn that idea into reality, prototype, test to ensure it's ready for mass production and voila! You have a game-changer.

These are just a few ingredients of how Enda Sports Wear became the first-ever Kenyan made running shoes. Navalayo Osembo, CEO & Co-founder shares the entire recipe of the journey on the Elevated Podcast.