Sean Ouimette, Salesforce Practice Leader at Mastersolve, 20x Salesforce Certified and Center of Excellence expert, explains the benefits of having a COE. These include clarifying policy and strategy, improving creativity, and identifying organization bottlenecks. He talks about how a COE is a communication vehicle, and way to clarify process. Steps to creating a COE include getting buy-in, engaging all users, mapping applications to goals and analyzing effectiveness of technology architecture.