Justin Donlon, VP of Process Innovation and Analytics at CarGurus, explains why DATA must be a first class citizen for implementation success. He names the three rights of passage for every Salesforce Admin or Consultant: integrating CPQ, consolidating Orgs, and transition to Lightning. He reflects on why these projects get derailed when data is not treated as a first class citizen. "Too often data is used to enable features and functionality. Rather, features and functions should create accurate, quality data"