This is part 2 of our Hispanic Heritage Month Series that takes us through A Tequila Journey.
In this episode, Jonathan interviews two of the four founders of Tequila de la Gente, a tequila brand that blossomed from the 2020 pandemic and is founded on love for tequila, the Mexican craftsmanship of its production and the desire to connect with people during a time when we wanted it most.
Tequila de la Gente is the first crowdsourced tequila brand in the marketplace and the things discussed during this episode with Albert Zubia and Daniel Vasquez have everything to do with grit, entrepreneurship, business funding and culture - among some sprinkled laughs and also more in-depth explanations about what being a crowdsourced tequila means and how bringing people (la gente) into their business venture has been fulfilling and intentional.
Albert Zubia is a Mechanical Engineer by trade and proud Red Raider, Texas Tech alumni. Throughout his career, he has traveled nationally and internationally working for different energy, oil and gas enterprises before embarking on the journey of becoming an entrepreneur and launching his own companies within the oil and gas industry himself. He has dabbled in different projects and has upheld the essence of his Mexican heritage through his dedication to community, hard work, family and passion for the things he dedicates his time, money and energy to. As a founder of Tequila de la Gente, his focus is on creating a premium product that cuts out all the hype and focuses on the Mexican craftsmanship of tequila making along with allowing “la gente” to become part of their brand by having them choose the best tasting tequila.
Daniel Vasquez is a technology aficionado and software developer who received his Bachelor’s degree in Computer Science from Texas Tech University. He is an entrepreneur by heart who has founded various ventures, including a software company dedicated to helping people turn ideas into products via-software and product development. He is a 3rd generation Latino who’s embraced the values and heritage passed down to him, including being a human connector and an avid lover of his favorite spirit, tequila!
Connect with Albert and Daniel on LinkedIn.
Visit www.TequilaDeLaGente.com to experience the best tasting añejos, learn more about the TDLG story or shop some of their cool merchandise.
Follow them on Instagram @tequiladelagente for great cocktail inspiration and to see what they’re up to next!
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Connect with Jonathan Tarin on LinkedIn.