EdUp Marketing
EdUp Marketing
EdUp Marketing
01 - How To Build A University Brand with Dr. Esra, Director of Marketing at California State University, Bakersfield
17 minutes Posted Apr 17, 2022 at 7:04 am.
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Dr. Esra Hashem is the director of marketing and communications at California State University, Bakersfield. She holds a bachelor's degree in journalism and a doctorate in educational leadership from California State University, Fresno. She has earned 25 awards and honors for her professional and academic work, and has presented at regional and national conferences for the past five years. 

Her research interests include: higher education branding, marketing and communications, social justice, critical discourse studies, alumni relations and institutional philanthropy.

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