In this episode of our Back to Business Coaching Week series, I sit down with product and brand photographer Randy Pyles from Javelin Photography. We dive into how he can grow his client base and build an email list using strategic lead magnets, content repurposing, and a systemized client experience.If you're a service-based entrepreneur looking to attract more clients or better communicate your value, you'll find plenty of ideas to apply to your own business—especially if you've struggled with how to market something that's not easy to explain.