The agility goal of real-time responses is no longer good enough. What's apparent across more business ecosystems is that businesses must do even better, to become so data-driven that they extend their knowledge and ability to react well into the future. When you take a data-driven approach, you have to give up some of the older approaches around intuition, gut instinct, or some of the metrics that used to be important. That really requires you to change your thinking and not just rely on the highest-paid person's opinion when you need to make a decision. It's really now becoming more of a science.