eCommerce UnderCover really enjoyed its conversation with Denys Lichtenstein, a Co-CEO and Co-Founder of SassyClassy and ProfitDog. SassyClassy is an online fashion marketplace based in Germany. ProfitDog's algorithm uses first-party data to score SKU profitability and creates actionable insights to improve the efficacy of product ads. 

Some of the topics that Denys discussed:

 - What it was like working for Facebook 

- The evolution of Facebook and the Metaverse and its impact on the ad business 

- The dynamics of working in a dynamic and growing family business 

- Building ProfitDog to automate merchandise analytics and supercharge eCommerce marketing