eCommerce UnderCover enjoyed our conversation with Frost Li, the Founder, and CEO of Social Chat.  Social Chat enables brands to host live shopping events directly on their websites.  

Some of the topics that Frost covered:  

• Can an in-store experience be recreated with software? 
• Personalizing eCommerce sales at scale 
• Who is and is not appropriate to host a social commerce live event? 
• Data gathering, data usage, and data privacy 
• Do immersive experiences matter or is Web 2.0 enough?