If you have been avoiding the data in your eComm business - then this is the episode for you. Courtney Lindau Lee is here to make it easy for you to get comfortable with your eComm data - and learn how to gain insights that could uncover hidden profit and allow you to grow faster. We cover: <ul><li>The best tools to track your data </li><li>How to avoid the mistakes people make with data in their business</li><li>Some GA4 Tips and Tricks</li><li>What are the difference between universal analytics and google analytics 4 </li><li>Attribution - when and how to dive into this minefield</li><li>Looker Studio vs google analytics - Which is the right one for your business</li></ul> Find Courtney on LinkedIn- Courtney Lindau Lee - https://www.linkedin.com/in/courtneylindau/

The Email Playbook for Black Friday and Peak Season

Hear how founders launched and grew their eCommerce brands, plus get tips from the expert agencies and strategists who support them. Every two weeks, Jessie Healy, Founder and CEO of Webtopia, sits down with some of the biggest movers and shakers in the world of sustainable eCommerce. About your host - Jessie Healy is the former head of Performance Marketing for Etsy, and 4 years ago founded Webtopia - a growth agency for mission-driven eComm brands. See more on www.ecommerceimpactpodcast.com