Show notes
*How to use the Net Promotor Score framework to increase customer lifetime value, improve your marketing and your product.
*What your ideal customers AKA 'soulmates' and detractors can teach you about your marketing and why you need to study both closely
*How cognitive biases like 'loss aversion' can improve your marketing performance
*The 'job to be done' framework and why it's more powerful than traditional customer personas
Links Mentioned.
