This week Jessie sits down with Sarah Levinger who is a highly celebrated Creative Strategist,  Consumer Behavior Analyst who helps DTC brands increase their ROI with psychology-based creative. 

In this episode you will find out: 

*Why traditional UGC advertising is not performing as well as it did last quarater
*How tapping into your customer's emotion, psychology and demographics can improve how well your ad performs.
*How the loss of targeting makes psychology and emotion much more important than it was before.
*Sarah's process for mining comments and reviews to find advertising angles
*How a person's childhood and underlying human needs can impact their response to advertising angles.
*What can be learned from interviewing customers and how this can play into your creative strategy.
*How Sarah works with and briefs creators to get this new type of advertising creative to work.

Creators mentioned in the podcast: @LaurenLabeled @BrensCreatives

You can find Sarah at https://www.hgperformancecreative.com/

Find more info and a transcript on www.ecommerceimpactpodcast.com