Sometimes a business is more than just a business… even more than simply something you’re passionate about.

Leon Lewis, eCommerce and digital marketing lead, and the other folks at REBBL which creates herb-infused beverages, consider themselves to be on a cause to bring awareness about human trafficking and uplift at-risk communities around the world.

Their mission extends to sustainable packaging and more. But they’re also cutting-edge when it comes to digital marketing strategy to build the ecommerce side of the business. 

It can be a challenge, says Leon, to communicate their mission while marketing their product. But it’s essential. One way they do that says Leon: Keep the customer in mind at all times.

We get into that in detail, as well as…

• The importance of product pages – what to include, what to leave out
• Why Amazon isn’t a great platform for their product – and what they’re doing about it
• How they’ve leveraged the subscription model
• The importance of maintaining a consumer perspective
• And more