Despite being a successful ecommerce entrepreneur, Eric Bandholz doesn’t sell products. At least that’s how he thinks of his business, Beardbrand. 

Instead he believes he’s selling confidence and making his customers feel good about themselves by helping them keep their beard, hair, and body in good shape.

That belief guides the company’s marketing and every business decision, from the manufacturers they work with to where they make their products available online.

Eric talks about how he and his team started the company from scratch with a blog and YouTube channel and how many of the same strategies they used in their early days are still working today.

We also chat about…

• A free, easy, and very effective marketing tactic perfect for startups 
• Red flags to watch for in potential business partners
• The importance of core values – and how to make sure they’re not just words
• Why they don’t sell on Amazon – and have never looked back
• And more