Show notes
In this episode, Brett sits down with Andrew Faris, CEO of AJF Growth and host of the Andrew Faris Podcast, to break down the critical elements of P&L design that separate ecomm brands that are dead on arrival vs. those who thrive. Andrew shares his hard-won insights from holding nearly every seat in the e-commerce ecosystem, including his experience running an aggregator "into the ground" and the valuable lessons learned along the way.—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters: (00:00) Join Us in NYC at Our Exclusive YouTube Event!(01:08) Introducing Andrew Faris & His eCommerce Journey(07:06) The Current State of eCommerce(13:16) The Influence of Moneyball by Michael Lewis in Marketing(19:29) Understanding P&L in eCommerce Success(23:34) Understanding Your Profit Goals & OMG Commerce’s Case(29:35) How to Structure Your P&L as an eCommerce Brand(34:48) Optimizing Operational Expenses(34:56) CAC and Cost of Delivery(39:33) Channel Strategy and Product Margin Fit(42:51) Forecasting and Adjusting Business Strategy(49:50) Resources & Closing Thoughts—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ Relevant Links:Andrew’s LinkedIn: https://www.linkedin.com/in/andrew-faris-980b84108AJF Growth: https://ajfgrowth.com/Andrew’s Podcast: https://open.spotify.com/show/7ssrhISeeGHgCLpzZgrxuJMoneyball by Michael Lewis: https://www.amazon.com/Moneyball-Art-Winning-Unfair-Game/dp/0393324818