Cody is a former college hoop star turned influencer marketing pro. His resume of influencers he’s partnered with is pretty impressive.  He’s worked with the likes of Lebron James, Mike Trout, Dale Earnhardt Jr. and more. His passion is helping great eCommerce brands scale with simple, effective influencer marketing. And he believes that most brands approach influencer marketing all wrong.  Here’s a look at what we cover in this episode.  <ul> <li style="font-weight: 400;" aria-level="2">What’s changed in the last year in influencer marketing?</li> <li style="font-weight: 400;" aria-level="2">What mistakes are ecomm brands still making?</li> <li style="font-weight: 400;" aria-level="2">How do you work with people like Lebron and Mike Trout?</li> <li style="font-weight: 400;" aria-level="2">What’s the solution to tracking in a post iOS 14.5 world. </li> <li style="font-weight: 400;" aria-level="2">Tips for getting started and executing an effective influencer marketing program.</li> <li style="font-weight: 400;" aria-level="2">Plus more!</li> </ul>

Episode 189 - How to Raise $4 Million in Crowdfunded Equity with Kim and Tim Lewis of CurlMix

eCommerce Evolution is hosted by Brett Curry, CEO of OMG Commerce.  Tune in for fresh interviews with the merchants, vendors, and experts shaping the eCommerce industry.  We take an in-depth look at what's new and what's next in eCommerce.