In Episode 12, John joins Chuck Linden to discuss strategies for selling seasonal products online. Chuck is an eCommerce veteran and spent over 18 years at Crayola, most recently as EVP of Global eCommerce. He is now Founder and Principal of his own eCommerce advisory: Candela Growth Partners. John and Chuck dive deep into inventory, forecasting, and marketing strategies for seasonal brands. Later in the conversation, they discuss the future of back-to-school and other expected shifts in the industry post-COVID.
About Chuck LindenFounder and principal of Candela Growth Partners, an independent strategic advisory specializing in helping CEO’s and C-Suite leaders design and deploy profitable growth strategies in the age of unified commerce. First and foremost, an experienced practitioner with a proven track record harnessing the combined power of evolving digital models, innovative brand partnerships, and long established business practices to drive business results. Global experience in both eCommerce and traditional retail provides a unique perspective on the challenges and opportunities of the new retail environment.
