Ecommerce Conversations
Ecommerce Conversations
Practical Ecommerce
TinyHealth.com Sells Gut Tests by Mail
36 minutes Posted Oct 2, 2026 at 2:00 pm.
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Show notes
Cheryl Sew Hoy says her company deals with poop. The Austin, Texas-based serial entrepreneur launched Tiny Health in 2020 to help folks monitor essential microorganisms in their digestive systems, which are critical for overall wellness. The process once required in-person doctor visits with cumbersome stool collection. Tiny Health offers the same service with a streamlined home-based kit and a prepaid mailer for the lab analysis. In this episode, Cheryl shares the importance of gut health ...