Host Eric Banholz asked Kenny Trusnik, founder of the agency Forest City Digital, how an ecommerce startup can attract customers amid today's AI tumult. "Focus on getting the product data as deep and clean as possible in a structured environment," he replied, adding additional tactics for LLM citations and referrals. In this episode, Kenny shares those approaches, along with his agency's focus, underlying principles, marketing playbooks, and more. For an edited and condensed transcript wi...