Ecommerce Conversations
Ecommerce Conversations
Practical Ecommerce
BK Beauty Doubles Down on TikTok Shop
38 minutes Posted Aug 28, 2026 at 2:00 pm.
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We've followed the growth of BK Beauty since its launch seven years ago. Paul Jauregui co-founded the direct-to-consumer cosmetics brand in Austin, Texas, with his wife, Lisa. Host Eric Bandholz has interviewed him multiple times since then. The company had hit $1 million in first-year revenue when they first spoke in 2020. Then in 2023, Paul shared the business's early wins with TikTok Shop, a new marketplace. The potential U.S. ban of TikTok in 2025 contributed to BK Beauty moving a...