Ecommerce Conversations
Ecommerce Conversations
Practical Ecommerce
Ad Fraud Expert on Scams, Bots, Spoofs
32 minutes Posted Aug 14, 2026 at 2:00 pm.
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Jeromy Sonne is a Facebook ads pro turned fraud detection expert. His firm, Daypart, advises agencies and big-spend advertisers on the accuracy and legitimacy of their campaigns. Ad fraud, he says, can mean billed bot impressions, scam offers, and even money laundering, adding that the problem is worse on programmatic networks than on siloed platforms such as Meta and Google. In this episode, he addresses the reality of today's ad fraud and how advertisers prevent and detect it. For an edite...