Ecommerce Conversations
Ecommerce Conversations
Practical Ecommerce
Email Pro: Open Rate Is a Vanity Metric
31 minutes Posted Jul 31, 2026 at 9:00 am.
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Show notes
Nabeel Azeez runs a Dubai-based email marketing agency with clients in ecommerce, SaaS, and more. He emphasizes engagement-based segmentation and high frequency, sending for one client eight emails per day, each to a unique segment. In this episode, he shares his methods for driving revenue from ecommerce emails, including unorthodox views such as the open rate is a vanity metric and never unsubscribe dormant recipients. For an edited and condensed transcript with embedded audio, see: http...