Ecommerce Conversations
Ecommerce Conversations
Practical Ecommerce
Printful Exec on Profitable Print-on-Demand
32 minutes Posted Jun 26, 2026 at 1:00 pm.
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Thanks to companies such as Printful, an enterprising entrepreneur can select a product, upload an image to place on it, sync it with her ecommerce site, sell it, and then pay for it. Print-on-demand is big business, and David Hooker is a prominent participant. He's the brand director at Printful and a long-time SaaS executive. In this episode, he addresses POD pricing strategies, sales tactics, merchandising, and more. For an edited and condensed transcript with embedded audio, see:...