Ecommerce Conversations
Ecommerce Conversations
Practical Ecommerce
Pinwheel CEO on Selling Kid-Safe Phones
36 minutes Posted Jun 12, 2026 at 2:00 pm.
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Show notes
In 2019 Dane Witbeck had a problem familiar to parents: What were his kids doing on their smartphones? That problem became his motivation to launch Pinwheel, an Austin, Texas-based seller of Android phones with parental controls for apps, usage limits, monitoring, and more. Fast forward to 2026, and Pinwheel is thriving and profitable. In this episode, Dane shares his company's production process, marketing tactics, economic model, and more. For an edited and condensed transcript with embedd...