Ecommerce Conversations
Ecommerce Conversations
Practical Ecommerce
2 Bootstrapped D2C Brands, 1 CEO
29 minutes Posted May 29, 2026 at 8:00 am.
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Show notes
For four years Eric Steckling has run two direct-to-consumer brands. Brio, the company he founded in 2014, sells beard trimmers and related goods. In 2022, he acquired Ollie, then a seller of teeth-whitening strips and now an expanded oral care provider. Eric first appeared on the podcast in 2023. In this latest conversation, he addresses Brio's challenges of selling long-lasting goods, Ollie's opportunity with consumable items, and juggling the two. For an edited and condensed transcript wi...