Ecommerce Conversations
Ecommerce Conversations
Practical Ecommerce
How Brands Boost ROI with Smart Data
33 minutes Posted Sep 19, 2025 at 2:00 pm.
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Ecommerce marketers know the challenge of delivering relevant promotions to prospects without violating privacy rules and norms. Yet many providers now offer solutions that do both — personalize offers and respect privacy — for much greater performance. Two of those providers are guests in this week's episode. Sean Larkin is CEO of Fueled, a customer data platform for merchants. Francesco Gatti is CEO of Opensend, a repository of consumer demographic and behavior data. For an edited and con...