Ecommerce Conversations
Ecommerce Conversations
Practical Ecommerce
Great Mom Builds Global Craft Biz
36 minutes Posted May 30, 2025 at 12:00 pm.
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Sally Wilson is a lawyer turned craft entrepreneur. She's also an involved mother who shares her business and passions with two kids. She says being a great mom doesn't mean sacrificing who you are. Sally launched Caterpillar Cross Stitch a decade ago from her home in England. Fast forward to 2025, and her company has 12 employees, selling cross-stitch supplies, courses, and events to customers worldwide. In this episode, she addresses early struggles, leadership lessons, global selling, an...