Fringe Sport is a leading online seller of home-based barbells and exercise equipment. Peter Keller founded the company in 2010 in Austin, Texas, where it remains. In this his second appearance on the podcast, he speaks with host Eric Bandholz on priorities — business and life — and his motivations for running Fringe.  See the edited transcript at https://pec-ly.com/?6l4m.

Supply.co Founder on Selling the Business

Ecommerce Conversations is the long-running weekly podcast from Practical Ecommerce, hosted by ecommerce entrepreneur Eric Bandholz.&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;•• Listen in as Eric interviews in-the-trenches founders and executives who address the essentials of launching, growing, and sustaining an online business. Hear their successes, mistakes, and plans — addressing customer acquisition, web traffic, marketing tactics, on-site conversion, shipping, favorite tools, funding, obstacles, and much more.&nbsp; &nbsp;&nbsp;•• New episodes every Friday. Subscribe to the podcast here, and then read a condensed transcript at https://www.PracticalEcommerce.com/tag/podcasts.