<p>Nathan Allebach began managing the Twitter account for Steak-umm, the food brand, in 2017. It had 1,000 followers. It&apos;s now over 200,000. He speaks with host Eric Bandholz in this week&apos;s episode, addressing social media branding, divisive content, and more. </p>

Live Events Lift Chisos Boots, a DTC Brand

Ecommerce Conversations is the long-running weekly podcast from Practical Ecommerce, hosted by ecommerce entrepreneur Eric Bandholz.&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;•• Listen in as Eric interviews in-the-trenches founders and executives who address the essentials of launching, growing, and sustaining an online business. Hear their successes, mistakes, and plans — addressing customer acquisition, web traffic, marketing tactics, on-site conversion, shipping, favorite tools, funding, obstacles, and much more.&nbsp; &nbsp;&nbsp;•• New episodes every Friday. Subscribe to the podcast here, and then read a condensed transcript at https://www.PracticalEcommerce.com/tag/podcasts.