Search engine optimization for ecommerce boils down to four buckets. That&apos;s according to Jeff Oxford, founder of 180 Marketing, an Oregon-based firm.  Read a condensed and edited (for clarity) transcript at https://pec-ly.com/?6jrc.

Lessons from Shopify 2.0 Upgrade, New Theme

Ecommerce Conversations is the long-running weekly podcast from Practical Ecommerce, hosted by ecommerce entrepreneur Eric Bandholz.&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;•• Listen in as Eric interviews in-the-trenches founders and executives who address the essentials of launching, growing, and sustaining an online business. Hear their successes, mistakes, and plans — addressing customer acquisition, web traffic, marketing tactics, on-site conversion, shipping, favorite tools, funding, obstacles, and much more.&nbsp; &nbsp;&nbsp;•• New episodes every Friday. Subscribe to the podcast here, and then read a condensed transcript at https://www.PracticalEcommerce.com/tag/podcasts.