Ecommerce Conversations
Ecommerce Conversations
Practical Ecommerce
Should DTC Brands Sell to Mass Merchandisers?
28 minutes Posted Sep 17, 2021 at 12:02 pm.
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Beardbrand's products are in all 2,000 Target stores. Lindsey Reinders, my business partner, drove that project in 2018. Selling goods to mass merchandisers is a goal of many direct-to-consumer ecommerce brands. Has it worked out for Beardbrand? I asked Lindsey that question and more.