Peter Keller launched Fringe Sport in 2010 to help folks assemble home-based gyms. He also wanted to make a lot of money. &quot;I was very financially motivated,&quot; he told me. Then he attended a seminar a few years ago that focused on a company&apos;s purpose, its mission. He spoke with employees and customers. He discovered the real value in Fringe Sport.

Chord.co Founders: Future of DTC Platforms Is Headless

Ecommerce Conversations is the long-running weekly podcast from Practical Ecommerce, hosted by ecommerce entrepreneur Eric Bandholz.&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;•• Listen in as Eric interviews in-the-trenches founders and executives who address the essentials of launching, growing, and sustaining an online business. Hear their successes, mistakes, and plans — addressing customer acquisition, web traffic, marketing tactics, on-site conversion, shipping, favorite tools, funding, obstacles, and much more.&nbsp; &nbsp;&nbsp;•• New episodes every Friday. Subscribe to the podcast here, and then read a condensed transcript at https://www.PracticalEcommerce.com/tag/podcasts.