Johnathan Ruggiero and his wife Michelle founded Manly Bands, a direct-to-consumer online men&apos;s wedding-ring company, in 2016.  To compete, their rings had to be unique — really unique. &quot;We try to develop what we call show-stopper products,&quot; Johnathan told me. &quot;People might say, &apos;You have dinosaur bones? That&apos;s crazy. You have meteorite? That&apos;s nuts.&apos;&quot;

Drop Party Thrives with Turnkey Product Design, Testing

Ecommerce Conversations is the long-running weekly podcast from Practical Ecommerce, hosted by ecommerce entrepreneur Eric Bandholz.&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;•• Listen in as Eric interviews in-the-trenches founders and executives who address the essentials of launching, growing, and sustaining an online business. Hear their successes, mistakes, and plans — addressing customer acquisition, web traffic, marketing tactics, on-site conversion, shipping, favorite tools, funding, obstacles, and much more.&nbsp; &nbsp;&nbsp;•• New episodes every Friday. Subscribe to the podcast here, and then read a condensed transcript at https://www.PracticalEcommerce.com/tag/podcasts.