In 2008 Robert Patton was coming off his second deployment in Iraq with the U.S. Army. “I was going to do 20 years in the Army,” he said, “But I&apos;d already been on two deployments and was scheduled to go back for a third. I had a family. I didn’t want to spend half of my time in Iraq. So I had this idea.”That idea was a unique type of men&apos;s underwear. Fast forward to 2020 and his company, Sheath Underwear, is on track to record $2.6 million in sales.

TaxJar CEO on Managing a Remote, 160-employee Team

Ecommerce Conversations is the long-running weekly podcast from Practical Ecommerce, hosted by ecommerce entrepreneur Eric Bandholz.&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;•• Listen in as Eric interviews in-the-trenches founders and executives who address the essentials of launching, growing, and sustaining an online business. Hear their successes, mistakes, and plans — addressing customer acquisition, web traffic, marketing tactics, on-site conversion, shipping, favorite tools, funding, obstacles, and much more.&nbsp; &nbsp;&nbsp;•• New episodes every Friday. Subscribe to the podcast here, and then read a condensed transcript at https://www.PracticalEcommerce.com/tag/podcasts.