Startups and seasoned merchants alike can run into hiccups with managing customer service. Is it better to do it in-house or to outsource? Should you hire someone from the start? Cody McLain is CEO of SupportNinja, a customer service provider. He addresses the realities of operating a company in the Philippines, tips for business owners looking to expand customer service functions, and more.

Building an Ecommerce Business, Part 9: YouTube Strategy

Ecommerce Conversations is the long-running weekly podcast from Practical Ecommerce, hosted by ecommerce entrepreneur Eric Bandholz.&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;•• Listen in as Eric interviews in-the-trenches founders and executives who address the essentials of launching, growing, and sustaining an online business. Hear their successes, mistakes, and plans — addressing customer acquisition, web traffic, marketing tactics, on-site conversion, shipping, favorite tools, funding, obstacles, and much more.&nbsp; &nbsp;&nbsp;•• New episodes every Friday. Subscribe to the podcast here, and then read a condensed transcript at https://www.PracticalEcommerce.com/tag/podcasts.