Product reviews can play an important role in ecommerce. Something like 9 out of 10 shoppers read product reviews, and many studies over many years have shown that reviews help shoppers to make online buying decisions. To talk about ecommerce reviews, we have with us Paul Kirwin, the CEO and founder of Channel Signal, a product review monitoring analytics firm. You might know a few other companies that Mr. Kirwin has founded like 3Point5 or Experticity.

Entrepreneur in Saudi Arabia Launches Online Apparel Company

Ecommerce Conversations is the long-running weekly podcast from Practical Ecommerce, hosted by ecommerce entrepreneur Eric Bandholz.&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;•• Listen in as Eric interviews in-the-trenches founders and executives who address the essentials of launching, growing, and sustaining an online business. Hear their successes, mistakes, and plans — addressing customer acquisition, web traffic, marketing tactics, on-site conversion, shipping, favorite tools, funding, obstacles, and much more.&nbsp; &nbsp;&nbsp;•• New episodes every Friday. Subscribe to the podcast here, and then read a condensed transcript at https://www.PracticalEcommerce.com/tag/podcasts.