For many ecommerce merchants, email marketing is a principal source of revenue. A merchant’s email list is critically important to the company’s success. But what happens when a list becomes dormant, and subscribers stop opening or clicking on the emails? Dormant email lists is our topic today. To explain strategies for managing dormant lists, we are joined by Ross Kramer. He’s co-founder and CEO of Listrak, the pioneering email service provider. He speaks with Kerry Murdock of Practical Ecommerce.

Preventing Cross-Border Domain-Name Disputes

Ecommerce Conversations is the long-running weekly podcast from Practical Ecommerce, hosted by ecommerce entrepreneur Eric Bandholz.&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;•• Listen in as Eric interviews in-the-trenches founders and executives who address the essentials of launching, growing, and sustaining an online business. Hear their successes, mistakes, and plans — addressing customer acquisition, web traffic, marketing tactics, on-site conversion, shipping, favorite tools, funding, obstacles, and much more.&nbsp; &nbsp;&nbsp;•• New episodes every Friday. Subscribe to the podcast here, and then read a condensed transcript at https://www.PracticalEcommerce.com/tag/podcasts.