A growing percentage of Internet consumers use Facebook. By some accounts, it is the second most-popular website, and ecommerce merchants are now finding ways to tap into that traffic. One of them is The Guitar Syndicate, a newly-launched retailer of musical intruments and accessories. It uploads inventory from its ecommerce site to a “Store” tab on its Facebook site. The co-owner of The Guitar Syndicate, Scott Burnett, discuss the company’s Facebook strategy with Practical Ecommerce’s Kerry Murdock.

Cybersource CEO Explains Acquisition By Visa

Ecommerce Conversations is the long-running weekly podcast from Practical Ecommerce, hosted by ecommerce entrepreneur Eric Bandholz.&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;•• Listen in as Eric interviews in-the-trenches founders and executives who address the essentials of launching, growing, and sustaining an online business. Hear their successes, mistakes, and plans — addressing customer acquisition, web traffic, marketing tactics, on-site conversion, shipping, favorite tools, funding, obstacles, and much more.&nbsp; &nbsp;&nbsp;•• New episodes every Friday. Subscribe to the podcast here, and then read a condensed transcript at https://www.PracticalEcommerce.com/tag/podcasts.