Many ecommerce merchants rely on email marketing and many of them, we suspect, wish they could monitor and target emails based on where a recipient lives. This would allow for offers specific to a market or geographic area. Well, Listrak, an email marketing provider based in Pennsylvania, now offers email “geo tracking.” Listrak’s CEO is Ross Kramer, and he joins Practical Ecommerce’s Kerry Murdock in this interview.

Amazon Product Director On Selling On Amazon Service

Ecommerce Conversations is the long-running weekly podcast from Practical Ecommerce, hosted by ecommerce entrepreneur Eric Bandholz.&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;•• Listen in as Eric interviews in-the-trenches founders and executives who address the essentials of launching, growing, and sustaining an online business. Hear their successes, mistakes, and plans — addressing customer acquisition, web traffic, marketing tactics, on-site conversion, shipping, favorite tools, funding, obstacles, and much more.&nbsp; &nbsp;&nbsp;•• New episodes every Friday. Subscribe to the podcast here, and then read a condensed transcript at https://www.PracticalEcommerce.com/tag/podcasts.