In this episode I have the wonderful Anaita who is the co-founder of Hero Packaging and the author of Sell Anything Online. Her and her husband co-founded Hero Packaging in 2018, an online sustainable packaging company. It first started as a solution for her previous business, which was an eCommerce business and it's now a global company that has sold over 20 million compostable mailers to businesses. In 2020, she also wrote a digital marketing and eCommerce book called Sell Anything Online which has become a business in itself. 

In this chat we cover: 

• How Anaita got into the world of eCommerce 
• The role that social media has played in building both of her businesses 
• Some strategies she uses to keep her community engaged 
• Her top tips for businesses who want to grow on TikTok 

Check out Hero Packaging here 
Follow Hero Packaging on Instagram @hero.packaging 
Check out Sell Anything Online here 
Follow Anaita on Instagram @sellanythingonline 

Join eCommerce Brand Builders the course here 

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