Today I’m talking about paid advertising and the importance of diversifying your marketing as an ecommerce brand. You want to make sure that you’re not putting all of your eggs into one basket! 

In this episode I cover: 

• Whether Facebook Ads still work 
• The IOS changes that created doubts around Facebook Ads 
• What we have experienced with our clients 
• Some other channels that you can utilise to diversify your marketing 

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