In this episode, I spoke with Kimberly from Yellow Turtle Hand Sanitizer, who seized a moment in time, in the middle of the pandemic - connecting her network to a product that was in desperate need as covid 19 was spreading in the US.

She took what she learned from a podcast and put it into action with her marketing skills and network. Over a weekend, she had her shop up and running and getting the super sales.

As always, thanks for listening - Have you ever used your abilities to capitalize in a moment of need and respond to a crisis?