Being wrong can be just as useful as being right, especially when you have a decade of predictions, opinions, and business lessons to look back on. In this episode, I revisit more than a decade of my own thinking to explore where I got things wrong, what changed my mind, and which ideas have held up over time.

Listen in as I look back at why I underestimated paid traffic, expected more sellers to leave Amazon, and overestimated the potential of ChatGPT advertising. I also revisit the ideas I believe I got right, including the value of building smaller, trusted communities and creating a business that doesn't require the founder to be a superhero. You'll hear what these lessons have taught me about sustainable growth, long-term business ownership, and building a business you actually want to run for years to come.

You can find show notes and more information by clicking here: https://tinyurl.com/yc5cd2m2

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