Abel and Samuel have an extremely unique outlook on business and building brands. 

Contrary to the 'acquisition first' approach, they did the opposite and went all-in on the product. For example, back in 2019 when everyone else was cutting back due to the Pandemic, Troubadour did about 12 months' worth of product development in 2 months - because of the huge capacity manufacturers had. 

This was just one of many great strategic moves Abel shared in this episode.

Topics covered:

• Why Bags
• How he met his co-founder Samuel
• The moment they knew this could be a business
• The importance of sustainability
• How other founders can educate themselves on
• The steps in building their foundation
• Why worth-of-mouth marketing always wins
• The huge opportunity the pandemic presented
• How to find great talent for your brand
• The Troubadour culture and values

TROUBADOUR:
https://www.troubadourgoods.com/
https://www.linkedin.com/in/abelsamet/

Nigel:
www.linkedin.com/in/nigelthomas-ai/

Triple Whale Discount: Alpha