Show notes
Find product. Build website. Launch ads.
That's the consensus most marketers have on how to build a DTC brand - but there's more than one way to skin a cat, as the saying goes...
This was also the advice that nearly bankrupted FireCreek snacks before Dustin Riechmann and founder Ryan Hansen took a very different approach - podcasting and partnerships.
Topics covered:
- Dustin's backstory
- Why he quit the 9-5
- How his FireCreek journey began
- The power of toe 2 toe marketing
- Discovering podcasting in lockdown
- Why podcasting can work for DTC brands
- How to identify the podcasts for you brand
- How to get featured on those podcasts
- The future for FireCreeck snacks and exit strategy
FIRECREEK SNACKS:
www.firecreeksnacks.com/
www.linkedin.com/in/dustinriechmann/
Nigel:
www.linkedin.com/in/nigelthomas-ai/
Triple Whale Discount: Alpha



