Ecom Alphas
Ecom Alphas
Alpha Inbound
Ep 21: Why Community Comes Before Product: The Zorali Story with Cam Greenwood
54 minutes Posted May 16, 2022 at 10:00 am.
0:00
54:24
Download MP3
Show notes

Cam Greenwood is the co-founder of Zorali - one of Australia's fastest growing DTC start-ups.

They're on a mission to get as many humans outside into the wonderful outdoors.

A lengthy legal battle meant Cam had to close the doors of his first brand, Monsta Surf - it was soul destroying.

Everything happens for a reason though, and after finding Elise, his perfect partner and wife, together they transitioned the surfing community into a bigger project.

Starting fresh with this new mission, to get people back in nature - the rest was history.

Topics we covered:

  • The process of a lengthy legal battle
  • Community challenges in the outdoors
  • Why corporates don't care about entrepreneurs
  • Building products around communities and tribes
  • What it really means to have your dreams crushed
  • Using his honeymoon to design their company logo
  • What Cam would have done differently with Monsta Surf
  • How to transition an existing community from one brand to the next


ZORALI:
https://www.zorali.com/
https://www.linkedin.com/in/camgreenwood/

Nigel:
www.linkedin.com/in/nigelthomas-ai/

Triple Whale Discount: Alpha