Everyone wants to be number 1. But ask yourself: Would it really be that bad being number 2? Especially in a competitive market. That&apos;s worth over $150 Billion, growing every day. Since COVID, the Coffee market has exploded. And so has the competition to get those beans into each cup. From starting in e-commerce back in 2000... To the wild wild west of dropshipping. It&apos;s fair to say Phil has been around the block. Here&apos;s what we covered:<ul><li>How to understand the retail unit economics</li><li>Why you should always expand your product selection horizontally</li><li>What hires should you make and when</li><li>Using marketing agencies VS having an in-house team</li><li>The long-term effect of building a community in a specific niche</li><li>The power of wholesale when everyone is focusing on online</li></ul> GothRider Coffee: Phil Kyprianou - <a href='https://www.linkedin.com/in/philkyprianou/'>https://www.linkedin.com/in/philkyprianou/</a> <a href='http://www.drcowansgarden.com/'>https://www.gothrider.com/</a> Nigel: <a href='https://www.linkedin.com/in/nigelthomas-ai/'>www.linkedin.com/in/nigelthomas-ai/</a>

Ep 20: Allison Luker - Honoring Her Husband's Last Wish To Keep Moving Forward

First-Class Communication. Realistic Expectations. Unique Experiences. Honest Conversations. This is the Ecom Alphas Podcast.Where passionate brand owners, who have already walked the path, give top-tier information on every aspect of building an eCommerce business.Understanding the “WHY” behind the brand, we’re focused on telling the inspiring stories of industry leaders of how they’ve navigated the irregular moments in their journey whilst having fun along the way.All supporting our mission here at Alpha Inbound: For e-commerce brand owners to both Trust & Respect the modern-day Marketing Agency.Join our CEO, Nigel Thomas, as we get all the insights straight from the source.Together, let’s figure out what it truly takes to be an Ecom Alpha.