10 Email & SMS A/B Tests You Should Be Running All Year Long | Ecom 80/20 Podcast

Succeeding at ecommerce in 2024 requires a culture of testing across all customer touchpoints.

Email & SMS provides the cheapest and easiest way to test and learn what your customers want as well as what offers, messaging and content resonates.

Problem is that most brands don’t have the time to run a measurable and quantifiable testing schedule. Brands resort to “winging it” with each campaign or kick the can down the road for a future that never arrives.

Like the Law of Diminishing Returns states, without a test-learn-refine mindset for email & SMS, performance slowly dwindles with each campaign.

On this episode, I’m going to share the top 10 email & SMS A/B tests to focus on this year, as well as the key KPI’s and testing rollouts, based on my testing experience with hundreds of ecommerce brands. Commit to testing this year and see your engagement, revenue and customer relationships flourish!

Need an extra hand? View my A/B Testing Playbook here!

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